Berluti "Holidays 2025"

A holiday classic, reimagined For Berluti’s Holiday season, The Mill crafted a playful alpine universe where the Maison’s signature pieces rise like monumental objects. Conceived with social media in mind, this series of short films blends

A holiday classic, reimagined For Berluti’s Holiday season, The Mill crafted a playful alpine universe where the Maison’s signature pieces rise like monumental objects. Conceived with social media in mind, this series of short films blends charming irreverence with a refined visual identity. The result is a snowy micro world designed to surprise and enchant.

These films were imagined as quick, impactful moments created to stand out in a fast scroll. The project builds a winter micro cosmos where craftsmanship becomes landscape, scale becomes storytelling, and luxury takes on an unexpected form.

Each product featured in the series, from shoes and jackets to wallets and bags, was carefully staged and lit to reveal the details that define Berluti’s craftsmanship. The richness of Venezia leather, the rhythm of the stitching, the folds, textures and subtle patina were translated into a digital universe while preserving the elegance of the originals.